We love small businesses, mom-n-pops, and food trucks. We think independent entrepreneurs, freelancers and other risk takers make our city exciting to live in. We cherish the rebel spirit,. We respect people and organizations that take the path less traveled. We root for the underdogs, and we almost never say no to pizza. Accordingly, our mission is to change the way people spend their money – rather than spending it with the big, cookie-cutter corporations we want them to spend their money with the independent, creative, local entrepreneurs, small businesses and artists. And finally, we want the stories we share to help give our big city a little bit of that small town community charm, where people know each other and their stories at a deeper, more personal level.